Whatnot
Founded Year
2019Stage
Series D | AliveTotal Raised
$484.15MValuation
$0000Last Raised
$260M | 2 yrs agoMosaic Score The Mosaic Score is an algorithm that measures the overall financial health and market potential of private companies.
-101 points in the past 30 days
About Whatnot
Whatnot operates as a livestream shopping platform. It connects buyers and sellers in real-time for a variety of categories including collectibles, fashion, and sneakers. Primarily, Whatnot caters to the ecommerce industry. It was founded in 2019 and is based in Marina del Rey, California.
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ESPs containing Whatnot
The ESP matrix leverages data and analyst insight to identify and rank leading companies in a given technology landscape.
The livestream e-commerce market, or live video shopping, enables real-time online shopping experiences where influencers or salespeople promote products. It includes white label software providers, and brand-accessible marketplaces. Shoppable videos and one-to-one digital clienteling capabilities are features commonly offered by software providers. The goal is to help retailers and brands enhance…
Whatnot named as Highflier among 15 other companies, including ByteDance, Firework, and TalkShopLive.
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Research containing Whatnot
Get data-driven expert analysis from the CB Insights Intelligence Unit.
CB Insights Intelligence Analysts have mentioned Whatnot in 8 CB Insights research briefs, most recently on Feb 28, 2024.
Feb 28, 2024 report
The Celebrity VC Index
Dec 8, 2023 report
The top 25 most successful startup accelerators
May 25, 2023
Will livestream shopping ever take off globally?
Expert Collections containing Whatnot
Expert Collections are analyst-curated lists that highlight the companies you need to know in the most important technology spaces.
Whatnot is included in 3 Expert Collections, including E-Commerce.
E-Commerce
11,402 items
Companies that sell goods online (B2C), or enable the selling of goods online via tech solutions (B2B).
Unicorns- Billion Dollar Startups
1,244 items
a16z Marketplace 100
200 items
The a16z Marketplace 100 is a ranking of the largest consumer-facing marketplace startups and private companies created by venture firm, Andreessen Horowitz.
Whatnot Patents
Whatnot has filed 8 patents.
The 3 most popular patent topics include:
- mobile computers
- network protocols
- graphical user interface elements
Application Date | Grant Date | Title | Related Topics | Status |
|---|---|---|---|---|
12/6/2021 | 6/14/2022 | Graphical user interface elements, Wireless networking, Network protocols, Thin clients, Mobile computers | Grant |
Application Date | 12/6/2021 |
|---|---|
Grant Date | 6/14/2022 |
Title | |
Related Topics | Graphical user interface elements, Wireless networking, Network protocols, Thin clients, Mobile computers |
Status | Grant |
Latest Whatnot News
Mar 26, 2024
26, 2024 at 3:51 pm Two-thirds of Brits favour investing in valuable collectibles over traditional investments such as stocks and property, new research shows. Research from livestream shopping platform Whatnot found that 60 percent of 18-29-year-olds favour collectibles as valuable investments and a quarter of Brits (25 percent) believe that collectibles are growing in value, allowing them to save up for a comfortable retirement. The survey of 2,019 British adults aged 18-60 found that one in four (24 percent) believe that collecting has become “cool”. The data shows that 62 percent of Brits believe livestream shopping is the future of shopping, rising to 80 percent of Gen Z consumers aged 18-29. Livestream shopping platforms are where more than half (55 percent) of Britons seek out the best high-value collectible items. Grant LaFontaine, co-founder and CEO of Whatnotsaid : “The blending of community and commerce is at the heart of live shopping. “The connection buyers and sellers feel when they find a community of people who share their same love of comic books or Pokémon memorabilia is the very reason myself and my co-founder Logan Head started Whatnot in 2019, which began as a marketplace for Funko Pop collectors, and has since grown to offer a multitude of categories including trading cards, comic books, and memorabilia to fashion, beauty, electronics, and even live plants “As we enter Whatnot’s second year in the UK, and our fifth year since inception, we wanted to showcase the predicted growth of the newest, most innovative form of retail, and why 25 million Britons are already streaming, selling and buying through live shopping.” Top Ten Most Popular Collectibles Consumers are Investing In Rare coins – 15% Bottles of vintage alcohol – 8% Sports trading cards – 7% London (75%)
Whatnot Frequently Asked Questions (FAQ)
When was Whatnot founded?
Whatnot was founded in 2019.
Where is Whatnot's headquarters?
Whatnot's headquarters is located at 578 Washington Boulevard, Marina del Rey.
What is Whatnot's latest funding round?
Whatnot's latest funding round is Series D.
How much did Whatnot raise?
Whatnot raised a total of $484.15M.
Who are the investors of Whatnot?
Investors of Whatnot include Y Combinator, Andreessen Horowitz, CapitalG, DST Global, Bond and 22 more.
Who are Whatnot's competitors?
Competitors of Whatnot include Hero, Courtyard, ShopShops, Firework, The NTWRK and 7 more.
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Compare Whatnot to Competitors
ONLIVE.SITE is a company that focuses on providing video streaming commercial software as a service in the technology sector. The company offers a cloud-based, no-code AI driven platform that allows brands to create their own audiovisual channels for video-commerce, video-demonstrations, video-customer care, and video-TV channels on their websites and digital platforms. It primarily serves sectors such as automotive, consumer electronics, beauty and cosmetics, fashion, real estate, retail, and software/SaaS. It was founded in 2020 and is based in Barcelona, Spain.
Immerss focuses on enhancing the online shopping experience by integrating personalization and live interaction capabilities into ecommerce platforms. The company offers digital clienteling and livestream shopping solutions that allow retail associates to engage with customers through one-on-one shoppable video calls, dynamic chat engagements, and live streaming events. Immerss primarily serves industries such as footwear, apparel, jewelry, home decor, accessories, beauty, electronics, and sporting goods. It was founded in 2015 and is based in Dallas, Texas.
Buywith develops a platform for brands, retailers, influencers, and experts to host live shopping events. The company empowers content creators and helps e-commerce sites drive sales and audience counts insights. The company was founded in 2018 and is based in Tel Aviv, Israel.
Firework is a company specializing in video commerce and livestreaming platforms within the digital marketing and e-commerce sectors. The company offers a suite of products that enable businesses to create interactive, shoppable video content and engage with customers through AI-driven experiences and live video chats. Firework's solutions cater to various industries, including automobile, electronics, beauty, fashion, and home, providing tools to enhance online sales and customer engagement. Firework was formerly known as Loop. It was founded in 2017 and is based in San Mateo, California.
Oveit provides event registration and payment solutions. The company offers a range of services including event registration, payment processing, badge printing, and ticketing solutions. These services are primarily targeted towards the event management industry. It is based in Austin, Texas.
SWIRL specializes in video commerce solutions within the digital marketing and e-commerce sectors. The company offers a platform for livestream shopping, shoppable video content, and personalized video shopping experiences designed to increase customer engagement and sales conversions. SWIRL's services are primarily utilized by businesses looking to enhance their online and omnichannel commerce strategies. It was founded in 2017 and is based in Vadodara, India.
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